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Our Brand Identity.
A clear brand personality ensures everything we create feels consistent, intentional, and recognizably Axya.
When it all started
Our Story
Our Story
Axya was founded on February 28th, 2019 by Félix Bélisle-Dockrill, Nicolas Gauthier and Yacine Mahdid. Originally called GRAD4, our founders incubated and operated through Centech, a non-profit based in Montreal that supports startups, to validate the need for a middleman between buyers and suppliers in Quebec manufacturing.
Axya was founded on February 28th, 2019 by Félix Bélisle-Dockrill, Nicolas Gauthier and Yacine Mahdid. Originally called GRAD4, our founders incubated and operated through Centech, a non-profit based in Montreal that supports startups, to validate the need for a middleman between buyers and suppliers in Quebec manufacturing.
August 2019 launched the platform’s minimal closed beta testing, having created a minimalist version of the software with a limited number of users. Bandwidth was limited, but energy was high, and the initial phase of the product looked promising. In February of 2020, Axya’s product phased into open beta testing, which increased our ability to acquire clients. In just 6 months, we grew from four founders to 14 employees.
August 2019 launched the platform’s minimal closed beta testing, having created a minimalist version of the software with a limited number of users. Bandwidth was limited, but energy was high, and the initial phase of the product looked promising. In February of 2020, Axya’s product phased into open beta testing, which increased our ability to acquire clients. In just 6 months, we grew from four founders to 14 employees.
Once the COVID-19 pandemic hit in March of 2020, Axya went fully, permanently remote. This caused a major organizational shift towards our current organizational structure based on asynchronous communication, comprehensive documentation, and continuous improvement!
Once the COVID-19 pandemic hit in March of 2020, Axya went fully, permanently remote. This caused a major organizational shift towards our current organizational structure based on asynchronous communication, comprehensive documentation, and continuous improvement!
In May of the same year, Karim Besbes, our CTO, joined Axya’s executive team. His experience in software development scaled, strengthened, and improved the depth of our product.
In May of the same year, Karim Besbes, our CTO, joined Axya’s executive team. His experience in software development scaled, strengthened, and improved the depth of our product.
Now, we're a team of around 35 people from all over the world dedicated to challenge the status quo and rethink the procurement process.
Now, we're a team of around 35 people from all over the world dedicated to challenge the status quo and rethink the procurement process.
Axya at its core
Brand Personality
Brand Personality
Authentic
Authentic
Reliable, approachable & down-to-earth
Reliable, approachable & down-to-earth
Purposeful
Purposeful
Focused, user-centered & daring
Focused, user-centered & daring
High Spirited
High Spirited
Dynamic, dedicated & passionate
Dynamic, dedicated & passionate
Disruptive
Disruptive
Innovative, unconventional & unique
Innovative, unconventional & unique
We Are Authentic
We Are Authentic
At Axya, we truly believe in our mission and in the solution we are developing.
At Axya, we truly believe in our mission and in the solution we are developing.
We are reliable.
We are reliable.
We build solid relationships with our customers, partners and investors by being radically transparent with them. We are seeking to find the best solution for our clients and we carry out our collaboration from end to end with respect and devotion.
We build solid relationships with our customers, partners and investors by being radically transparent with them. We are seeking to find the best solution for our clients and we carry out our collaboration from end to end with respect and devotion.
We are approachable.
We are approachable.
We always remain available for the people we work with and for. We put forward the human aspect, and we want people to feel it.
We always remain available for the people we work with and for. We put forward the human aspect, and we want people to feel it.
We are down-to-earth.
We are down-to-earth.
We always rely on real data analysis to make decisions. We build close relationships with our customers and communicate a lot with them in order to evaluate what their needs truly are.
We always rely on real data analysis to make decisions. We build close relationships with our customers and communicate a lot with them in order to evaluate what their needs truly are.
We are focused.
We are focused.
Our top priority is to delight our customers, and our team is working hard to set and reach the right objectives in order to achieve this state daily.
Our top priority is to delight our customers, and our team is working hard to set and reach the right objectives in order to achieve this state daily.
We are user-centered.
We are user-centered.
We focus on understanding our users’ needs at every stage of our development, in order to provide them with the best solution.
We focus on understanding our users’ needs at every stage of our development, in order to provide them with the best solution.
We are daring.
We are daring.
At Axya, we use our rationality to build audacious processes. We want our technology to be disruptive and we continuously imagine new systems to increase our efficiency.
At Axya, we use our rationality to build audacious processes. We want our technology to be disruptive and we continuously imagine new systems to increase our efficiency.
We are Purposeful
We are Purposeful
At Axya, we are devoted to making our solution the best in the industry.
At Axya, we are devoted to making our solution the best in the industry.
We are High-Spirited
We are High-Spirited
We’re a team that cares about what we build and how we work together.
We’re a team that cares about what we build and how we work together.
We are dynamic.
We are dynamic.
We want our thinking to be efficient and creative. We increase our productivity by enjoying a lively, open-minded and positive team spirit.
We want our thinking to be efficient and creative. We increase our productivity by enjoying a lively, open-minded and positive team spirit.
We are dedicated.
We are dedicated.
We want the best for our clients, our partners, our investors, and our team. We are genuinely involved in carrying out our mission, and we do everything to improve ourselves daily.
We want the best for our clients, our partners, our investors, and our team. We are genuinely involved in carrying out our mission, and we do everything to improve ourselves daily.
We are passionate.
We are passionate.
At Axya, we are passionate people working together. We value our high-talent density and we use our motivation as an engine for innovation.
At Axya, we are passionate people working together. We value our high-talent density and we use our motivation as an engine for innovation.
We are innovative.
We are innovative.
We develop an innovative solution to transform the manufacturing industry’s actual processes, in the best way possible.
We develop an innovative solution to transform the manufacturing industry’s actual processes, in the best way possible.
We are unconventional.
We are unconventional.
Axya is different from the existing. We challenge the status quo by offering a disruptive solution for the manufacturing industry.
Axya is different from the existing. We challenge the status quo by offering a disruptive solution for the manufacturing industry.
We are unique.
We are unique.
We stand out thanks to our unrivalled offer, our unique mindset, and our fundamental company culture.
We stand out thanks to our unrivalled offer, our unique mindset, and our fundamental company culture.
We are Disruptive
We are Disruptive
At Axya, we challenge the status quo and rethink how procurement works.
At Axya, we challenge the status quo and rethink how procurement works.
A clear brand personality keeps Axya consistent, cohesive, and recognizable as it grows.
A clear brand personality keeps Axya consistent, cohesive, and recognizable as it grows.